These cultural cues became important during Obama’s presidential run and beyond. Obama doesn’t merely evince blackness; he uses his blackness to signal and court African Americans, semaphoring in a cultural dialect of our creation—crooning Al Green at the Apollo, name-checking Young Jeezy, regularly appearing on the cover of black magazines, weighing the merits of Jay-Z versus Kanye West, being photographed in the White House with a little black boy touching his hair. There is often something mawkish about this signaling—like a Virginia politico thickening his southern accent when talking to certain audiences. If you’ve often been the butt of political signaling (Sister Souljah, Willie Horton), and rarely the recipient, these displays of cultural affinity are powerful. And they are all the more powerful because Obama has been successful. Whole sections of America that we had assumed to be negrophobic turned out in support of him in 2008. Whatever Obama’s other triumphs, arguably his greatest has been an expansion of the black imagination to encompass this: the idea that a man can be culturally black and many other things also—biracial, Ivy League, intellectual, cosmopolitan, temperamentally conservative, presidential.
From a must-read story by Ta-Nehisi Coates in The Atlantic
: ‘Fear of a Black President.’